Search engine optimization (SEO) has continuously evolved and expanded over the years. SEO now goes well beyond using the right keywords (although that’s still an integral part of the process). Today, SEO services companies offer a selection of mix and match packages that are tailored to a website’s exact needs.
But how do you know which SEO optimization services you really need? How do you know if the services are going to make a difference? The first thing you need to do is get a better understanding of what different SEO services are available and how they can help improve your search ranking.
Is your website set up for search engine optimization? Do you have broken links that are preventing search engine spiders from crawling across your site? Are slow loading web pages making it difficult to move up the rankings?
Search engine spiders crawl the entire website, not just the content users see. When a website is built to facilitate the process and point spiders to the right information, better ranking is much easier to achieve. Technical SEO service starts with a site inspection to analyze what’s built right and what needs improvement. At SearchRPM we use a 25-point inspection to generate a report that clearly shows the weak spots in the technical SEO foundation.
Technical SEO is always a valuable service for two reasons. First, it’s based off on long standing best practices that will remain the same even if the algorithms change. Second, fixing technical problems also improves user experience. Happy users are easier to convert into customers.
Keyword research is a part of on-page SEO, but the service is also offered on its own. It’s arguably the most important aspect of SEO because everything is based off of users typing in terms to find information. Every SEO services company is going to offer keyword research, however getting it right is an art and a science.
Targeting the right keywords requires a keen understanding of the:
- Intent behind search terms
- Competitiveness of the terms
- Frequency of use
You’ll want to target a few unique keywords on each page and cover all key areas of the business. For example, if you own a landscaping business that does lawn maintenance, sod installation and tree planting you’ll want to create a page for each service. That way you can target specific keywords on each page.
What you see on a website can be optimized with on-page SEO. It’s often part of SEO services packages along with keyword research and link building. Thorough on-page SEO also includes content architecture, optimizing tabs, optimizing images and a content creation plan.
This is one of the most popular small business SEO services. Brick-and-mortar businesses and service providers that want to target search terms with their city’s name can benefit from local SEO services. For instance, we’re steadily ranking for the term “Austin SEO services” since that’s where we’re based. Due to the rise of mobile devices, local SEO also includes search terms with “near me” and “nearby” in the phrase.
But local SEO goes beyond keyword research.
Setting a Google My Business account is a must if you have a physical location. Why? Because Google My Business listings are what show up Google’s local 3-packs. If you have more than one location there should be an account for each one to improve your chances of showing up. Optimize the listing by including your business name, address and phone number, selecting a category, adding images and providing your website URL.
You’ll also want to focus on local link building. It’s in your best SEO interest to gain links from highly reputable sources like the local chamber of commerce, bloggers with a sizeable following, education sites and the city government website.
This SEO service goes by a few different names and can be accomplished several ways. The method we suggest (and use) for getting backlinks is through high-quality content publication and outreach to targeted sites. It’s about building authentic bonds with influencers and other top websites rather than purchasing low quality links. It’s very time-intensive but worth it in the long run.
If you prefer to take on the workload and have someone who can dedicate the time needed to optimize your website, SEO consulting may be the best service. Essentially, an SEO expert will analyze your needs and help you put together a plan that can be implemented in-house. The consultant can also provide guidance on how to accomplish the necessary steps and track progress.
Do keep in mind SEO doesn’t happen overnight. You have to measure the results and make adjustments to fully optimize a website. You also have to stay on top of algorithm and search changes to maintain the results.
If you’re looking for effective, affordable local SEO services, need an SEO consultant you can trust or have technical issues with your website SearchRPM is a call away!
Michael Ramirez is the Founder of SearchRPM, an Austin, TX based search marketing company that’s well-versed in Search Engine Optimization best practices. You can follow Michael Ramirez on Twitter @searchrpm to see what he’s up to next.