The SEO benefits all depend on what type of services you're receiving and who's does the optimizing.
Many people don’t know how SEO services work and think they’re a bit of a mystery or complete BS. We’re here to tell you they are neither. SEO services are data-driven, proven techniques that can help improve search engine ranking when they’re implemented correctly by someone who knows what they’re doing.
The benefits depend on the quality of the service as well as what type of SEO services you receive. Our team is here to answer the questions, what are SEO services and what benefits do they bring?
What Does SEO Services Mean?
The term SEO services is somewhat vague. It can refer to a few different related services, which only adds to the confusion. Here’s a rundown of common SEO services and what they mean.
What is Website SEO Services?
This simply means optimizing a website, usually by addressing technical optimization - onsite strategies that don’t involve content. It addresses things like the site map file, broken links, unoptimized images and page load speed. Once the website is optimized searchbots should be able to read and index pages more efficiently.
Of course, website SEO services is a rather generic term and can refer to a number of services related to search.
What is Organic SEO Services?
These are strategies and techniques that help a website show up in organic search results. They are “free” impressions as in not pay per click (PPC) results.
Organic SEO services live up to their name in one key regard. The organic search results change all of the time. You have to continuously stay on top of it to maintain your position as websites and search algorithms evolve.
What is Local SEO Services?
Local SEO services are for brick and mortar shops and service providers that serve a local market only. This type of SEO service is focused on targeting localized keywords and content so that Google fully understands not only what service is offered but where it’s offered. The goal is to rank for searches that involve a specific market area.
When local SEO is done right, a business will show up in the organic searches and the local business search results. In order to accomplish this a business needs to take the additional step of creating a local Google business listing.
What Does SEO Services Include?
What you’ll get in terms of SEO services varies from provider to provider and one plan to the next. At the very least it should start with an SEO audit to determine what services are actually needed. This helps you focus on the most pressing optimization problems that make the biggest impact on ranking.
Some SEO service providers are very hush-hush about exactly what they provide. Stay away from those people! Look for a provider that’s going to be open and transparent about their services so you understand what is happening and why.
What is SEO Services Pricing Like?
Good SEO services that get results isn’t cheap, but exactly how much it will cost is hard to say. SEO pricing depends on whether you choose an all-inclusive plan or a la carte services and whether those services are a one-time event or ongoing on a monthly basis.
If you’d like to know more or need advice on how to choose SEO services give us a call! In addition to offering a full spectrum of technical and onpage SEO services, we also provide SEO consulting with an expert that can point you in the right direction.
Michael Ramirez is the Founder of SearchRPM, an Austin, TX based search marketing company that’s well-versed in Search Engine Optimization best practices. You can follow Michael Ramirez on Twitter @searchrpm to see what he’s up to next.